in-store merchandising

in-store merchandising
марк. внутримагазинное выкладывание [продвижение\]* (деятельность, имеющая своей целью сделать товар в торговом зале магазина более заметным и расположить его удобнее для покупателя)

In-store merchandising is essential to promote product differentiation and capture the consumer's attention. — Внутримагазинное выкладывание крайне важно для повышения степени дифференциации продукта и привлечения внимания потребителя.

Syn:
See:

Англо-русский экономический словарь.

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Смотреть что такое "in-store merchandising" в других словарях:

  • Merchandising — is the methods, practices, and operations used to promote and sustain certain categories of commercial activity.[1] In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail… …   Wikipedia

  • merchandising — [mʉr′chəndīz΄iŋ] n. that part of marketing involved with promoting sales of merchandise, as by consideration of the most effective means of selecting, pricing, displaying, and advertising items for sale in a retail store …   English World dictionary

  • Store manager — Contents 1 Roles and responsibilities 1.1 Sales generation 1.2 Safety and security …   Wikipedia

  • Merchandising — Para otros usos de este término, véase Merchandising (desambiguación). El merchandising (término anglosajón compuesto por la palabra merchandise, cuyo significado es mercancía y la terminación ing, que significa acción[1] [2] ), o micro… …   Wikipedia Español

  • merchandising — trading in a range of goods. Promoting the whole range of goods that are sold in a business. Glossary of Business Terms * * * merchandising mer‧chan‧dis‧ing [ˈmɜːtʆəndaɪzɪŋ ǁ ˈmɜːr ] noun [uncountable] 1. toys, clothes, and other products based… …   Financial and business terms

  • Store brand — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • merchandising — /merr cheuhn duy zing/, n. the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Also called merchandise planning.… …   Universalium

  • discount store — ▪ merchandising       in merchandising, a retail store that sells products at prices lower than those asked by traditional retail outlets. Some discount stores are similar to department stores in that they offer a wide assortment of goods; indeed …   Universalium

  • Visual merchandising — Visual merchandising, until recently called simply merchandising, is the activity of promoting the sale of goods, especially by their presentation in retail outlets .(New Oxford Dictionary of English, 1999, Oxford University Press). This includes …   Wikipedia

  • Cross merchandising — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • department store — a large retail store carrying a wide variety of merchandise and organized into various departments for sales and administrative purposes. [1885 90, Amer.] * * * Retail establishment that sells a wide variety of goods. These usually include ready… …   Universalium


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